Photo and story by: Skarleth Velasquez
Jerry and his team have been shooting professionally for six years. In the beginning, Flores explains he was working out of his house. Business deals were closed and transactions made at Starbucks and local restaurants. “The clients would slide the money across the table and I had to count it and make sure no one was watching, all while the person next to me was watching House of Cards on their laptop. It was a little inconvenient so I decided it was time to get our own place.”
Flores found a location, an empty warehouse. He had a vision of what it would look like. “I’m not good with construction because I don’t know anything about that, so I put it on paper and I gave it to the construction guy” and said, “This is what I need.” Dream Lite Production Studios opened July, 2016. Flores explains that originally the studio was meant to house his production business. A visitor saw the space and asked if it was available for rent. “From then on we started doing rentals and we started trying to figure out ways to bring people in.”
Flores and his team at Dream Lite Production Studios are trying to change the routine that developing artists face. Knowing the challenges that young artists face while trying to establish themselves, Flores recalls his personal struggles. When I was coming up I didn’t have the money to go rent a studio and shoot something really nice. I would ask somebody and they wouldn’t want to help. They saw me as competition.” He understands the importance of opportunity for the young struggling artist, and the value of giving back to the community. “For anyone who reads this and has questions, I’m an open book. It could be anything from studio time, to building a studio, to what type of equipment we use, how we shoot, etc. Just ask for Jerry and we’ll figure out a time.”
Late summer, 2016, Flores received an email from Andre Hermann, Full time faculty at Houston Community College. Hermann asked Flores to donate studio time as a grand prize for the Second Annual S.P.A.C.E. event. An annual photo exhibit highlighting the photo students work. Flores recalls the email. “I wanted to know how I could help. Hermann [sic] had students that were learning, and doing all these different things. So donating two hours of studio time [sic] seemed like a good idea.
Flores and Dream Lite Production Studios is again donating a two hour studio session as a grand prize this year for the third annual S.P.A.C.E. exhibit. He recalls telling last year’s winner, Giselle Yeung, and explains “I dodn’t want to put an expiration date on it. I don’t want to force it on anybody. I rather have them take their time, just like she did, wait for the right project to come and use it. That way they would be able to get the best use out it.”
Dream Lite Production Studios prides themselves on having a great focus on hospitality, says Flores. “We want to be an example for Houston as far as having better customer service and a better atmosphere. We want people to feel like they’re [sic] home, like they are appreciated and respected, as opposed to other locations where they’re treated like a number. With us it’s more like they’re family.” Flores explains that Dream Lite Production Studios whole mentality is to do something for somebody else without expecting anything in return. “That’s why when people come here and they ask questions we tell them. If they have ideas, we listen to their feedback and we use that to adapt.”
For more information about Jerry Flores and Dreamlite Productions visit: http://dreamliteproductions.com/